Professional Experience
Trained digital marketer, SEO specialist, social media specialist, and paid ads specialist . Sometimes I code
Experience
Copywriter - Astra Daihatsu Sudirman Mar 2024-August 2024
Creating catchy copywriting for Astra Daihatsu Pekanbaru Sudirman to help garner more attention
Making hooks that could attract potential customer
Working with ads visual design to create a fit and appropriate mix of copywriting and content design
Doing ads setting
Doing Market Research
Setting up Google ads
Full Stack Software Dev - Pro Sigmaka Sep 2023- Apr 2024
Creating Point of Sale (POS) application using React JS as front end and Backend development with Java Springboot within a month deadline
Creating application for digital employee form using React JS and API data format for PT Pro Sigmaka client
MySQL database integration with frontend and backend for POS program
Experience with Hoppscotch and Postman for API testing
Avicena Muzhaffar Adianshah
Full Stack Digital Marketer
Admin and Content Director - Alpatura April- July 2024
Doing research on trending content for TikTok
Running TikTok page as admin, increase engagement and creating awareness through interactions with users
Uploading and creating catchy captions for TikTok
Directing the shooting for content production
Doing TikTok live on payday sale (6.6)
Meta Ads Lead - Pagi Pagi Selamat Pagi July 2024-August 2024
Planning and organizing Meta ads campaign for a month long campaign
Setting up A/B testing for creative campaign for Meta ads-traffic
Running 5 batches total of Meta ads campaign (A/B test included) with the best CTR of 4.72% and with a low CPC (all) of IDR 1.023
Ads optimization on a batch per batch basis
Integrating Shopee UTM link to Meta Ads to check number of Shopee visitors that visit Shopee using the Meta ads shown in Instagram
Daily pacing to check the performance of the ads such as its CTR (all), CTR (link click through rate), CPM, CPC, results, impressions and sometimes doing damage control if ads didn’t work as intended
Keyword research for Google ads and Meta ads
Checking the captions and copywriting of my team
Education
Bachelor's degree of Electrical Engineering, Andalas University (2017-2022)
GPA 3.23
Purwadhika Digital Talent Incubator, Digital Marketing (2024)
Training and Certifications
ISO Training - LPK Internasional Standarisasi July 2023
ISO 9001, 14001, 45001 Training July 2023
ISO 3100 Training for fresh graduates on risk-based approach
TOEFL ITP November 2022
620
Intern - PLN (Persero) July-August 2020
Field observations on
Daily check up of SF6 gas circuit breaker
Monitoring and tabulating daily load usage
IELTS ACADEMIC August 2023
7.5
Avicena's Portfolio Blog
I do ads, SEO, copywriting and many more
SEO Specialist Portfolio
Some of my SEO using YOAS search engine optimization tool
Social Media Expertise
Showcasing successful social media campaigns and engagement metrics.
Paid Ads Specialist
Demonstrating ROI-driven paid advertising campaigns and conversion rates.
Marketing Projects Showcase
Explore past marketing projects and successful digital campaigns for clients.
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Avicena's Portfolio Ads Showcase
I do ads, SEO, copywriting and many more
Avicena's Copywriting Showcase
Provide a general summary of the services you provide, highlighting key features and benefits for potential clients.
Angsuran Super Ringan
Ayla dan Sigra Sahabat Keluarga Indonesia
Jalan Jalan ke Pasar Senapelan
Tuan Pulang Bawa Roti Jala
Beli Gran Max di Daihatsu Sudirman
Tuan Pulang Bawa Roda Dua
G P P
Gak Pake Pusing
Mockup Ads
My various mockups for various brands
Vic created an amazing website for me! His expertise in digital marketing really shows.
Sara Smith
I highly recommend Vic for any digital marketing needs. He is a true professional.
John Doe
